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Distribution & Communication Strategy
"Much More Than a Book - A Total Project over time"
ETNcom provides a comprehensive book distribution/awareness creation model to achieve wider understanding of complex topics. Each project is tailored to achieve individual and specific goals. Typically, based on the production of a long-life book, these projects generally include substantial campaigns to alert the media. Importantly, the use of a large number of web portals for full-book, long term and conveniently chapterised placement vastly extends the readership and impact.
At least 12,000 copies will be distributed to the following key decision makers and influencers:
- EMA - approx. 1000
- Senior Government Officials - approx. 500
- Senior Business Leaders - approx 500
- Applicable emergency organisations - approx. 500
- Schools and universities, public libraries - approx. 500
- Retail - 1800
- Sponsors - 5,000 - 7,000
- Over 300 media spokespeople, journalists and writers, and editors
- Major websites and portals will host parts or all of the publication including InnovationXchange (IXC), Emergency Management (EMA) and other relevant sites. The publication will also have its own site via an on-going forum
- All sections of the book are available as PDFs for sponsors, the media and other interested parties.
- A cross promotion in Fast Thinking magazine published by ETNCOM, in association with the Ai Group and the InnovationXchange will also be developed.
- Participation in an emergency management supplement in The Australian newspaper.
- Serialisation of a number of chapters via Australian Defence Business Review and National Security Radio
- Promotion of In Case of Emergency via international defence channels i.e. DIAR.com
PLUS
James Bennett, distinguished distributor to libraries and universities, also conducts marketing for the book.
Dennis Jones & Associates, Australia's largest independent book distributor for retail bookshops, handles and markets all ETN Communications publications ensuring wide distribution of the title.
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